Round up of what we think about @amazondotin’s prime day interactions!

While we live in this pandemic, digital is the way forward was proved months ago. With Prime day approaching, Amazon India ensured that it has all A-list influencers interact with their audience. It is indeed exciting to see brands go to the next level of engagement and do much in a span of two days. Well, one more day is left, and we are sure that that will go well too.

We know shopping online has been a little difficult in this pandemic. With delivery issues from zone to zone, to issues of essentials being delivered at one time, and selective products during another duration. Yes, we may have missed online shopping too during such times. 

But, to bring back the same level of enthusiasm, we thought Amazon India hit it bang on with this activity. From having your favourite electronics on sale to shopping for apparel, accessories and so much more, prime day has dirt cheap prices (exactly what we want, and perhaps some of us wait for it all year too)!

August 6 and 7 are marked as Prime Day in India by Amazon. It is interesting to see that they engaged with their audience on Instagram through interactive chats with Siddharth Malhotra, Karishma Kapoor, Soha Ali Khan, Chef Kunal Kapoor and Rannvijay Singh among others.

To check out their campaign you could visit here –